Mitch Kaye is a regular, welcome visitor to Bournemouth School and a key influencer for our Sixth Form cohort when it comes to advising them on the recommended attributes and skills needed to take the leap from full-time education into the workforce.
Mitch was a student at Bournemouth School from 1988 – 1994, under the leadership of Allan Petrie, and he believes that his time as a student was the โsingle most influential part of my life.โ Mitch worked hard for his place at the school and, with the support of his mother, he passed the 11+ exam and was offered a place where he knew the โstandards are high and expectations are tight.โ
His GCSEs were a mix of subjects he enjoyed and those he didnโt, finding it โtough to be in a class of superbright kids.โ However, he went on to earn his place in the Sixth Form and the chance to study the subjects that he loved; Politics, English and History, resulting in him being awarded the prestigious Bournemouth School Politics Prize on Speech Day. Mitch believes that his time spent in the school Sixth Form was his time to shine, especially given the freedom that came with being able to drive to school and choosing his own suit.
On asking whether there were any teachers that hold a particular memory for Mitch, he recalled the school football coach, Mr Shephard. With Mitch being a keen footballer who played for the school, Mr Shephard was someone to look up to, being an ex-professional footballer; Mitch holds fond memories of coincidentally sitting next to him at Dean Court on Saturday afternoons watching AFCB matches, feeling like he was getting first-hand coaching on a weekly basis. Mitch firmly believes that if there was an award presented for loyalty to the team, he would be given it!
Other teachers of interest were Mr Hill, Mr Hughes and Mr Gibbons. However, it is Colonel Petrie who made a resounding impact on Mitch and he recalls sitting in assemblies each year listening to a speech given to the student cohorts that were about to embark on their exams. This speech was repeated year on year and when it came to Mitchโs own exam year, he said the speech resonated with him on a level that has stayed with him, with Colonel Petrie stating that โthe sacrifices you make now will shape the rest of your lives,โ and that students should โcommit to it and have no regrets.โ This left Mitch with a personal sense of responsibility to not let the school down and aim to be the best version of himself.
Since leaving school, Mitch has shown an exemplary dedication to his career. He was running his own company at the young age of 29 and his second company, The Academy, has collaborated with companies such as Amazon, Disney+, BT and Zurich, and believes that his success stems from being humble, working hard and never becoming complacent, qualities he shares with his long time business partner and best friend Dan Glover. He works on the principles that both staff and clients need to feel important, to show enthusiasm and to keep relationships fresh and rewarding by providing good service. In his line of work, he feels that there is โno cookie-cutter approachโ as every client will have different requirements.
When asked why his company was given its name, The Academy, Mitch described how both he and Dan decided on the name due to its duality in meaning. Firstly, an academy is a place to learn, to train and to develop each week. And secondly, the word โacademyโ is contextual to known academy awards events (especially in film, music and opera), and is seen as the pinnacle of the industry and in setting the standards on which they wish to deliver.
The Academy currently employs a team of 56 staff and maintains that an idea should be explainable in โeleven words or less.โ When asked to elaborate on this, Mitch explained that the idea stems back to when The Sun was the biggest-selling newspaper at the time, selling approximately six million copies per day. Because of its popularity, it would prove difficult to even get an opportunity to pitch with them and it was believed that pitchers either had eleven seconds or eleven words to convince them whether the idea was worth exploring. This concept of making every word count embedded itself in Mitchโs strong work ethos.
In his spare time, Mitch likes to assign time to three things; his family, fitness and football. His love of the game is strong and stems from a lifelong loyalty to AFCB that began in 1983, from the age of seven, where Mitch was taken to his first ever game with his father and grandfather. His passion for the team is solid and personal, with his father having been actively involved in ensuring the team was saved from receivership in 1997 by forming a committee and helping it become the first community-owned club. Having a father act in the role of Vice Chairman for ten years and champion the team by rallying the community together for the greater good means that, to this day, Mitch holds his father in great esteem.
When asked what advice he can give to our students in light of the upcoming exam season, Mitch said that students should โgo all in and commit,โ and use the exam season as โthe perfect training and perfect excuse to try your best.โ However, he balanced this opinion by adding that โthe thing I wish Iโd known back then is youโre in a โpool of one,โโ and that the only competition youโre in is โwith yourself.โ He believes that the best grades do not align with success in the workforce and comparing your own performance to others around you is โonly as relevant as the weather that day,โ and and an unhelpful distraction. If anything, Mitch feels it is vital that you surround yourself with people who will be both โyour biggest critic and biggest supporter,โ that itโs important to remain grounded, and acknowledge that it is not possible for people to be good at everything.
When moving onto the topic of resilience, Mitch feels that there is no job or scenario in the world where resilience is not required. However, it is not a skill that is easy to teach or coach; it comes from experience. He believes it is a โsuperpowerโ that comes from keeping a perspective on your goals but balancing that with having a supportive network around you.
Finally, when asked what legacy he would like to leave, Mitch stated that he would like to be remembered as someone who โfully committed, went all-in and made the most of the opportunity he had and enjoyed the journey along the wayโฆ otherwise, whatโs the point?!โ

